A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

Posted by muamar Monday, February 24, 2014 0 comments


In an earlier blog post, we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale.

Today we’re excited to announce that DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search. Especially with the announcement of Shopping campaigns, having a detailed product feed is crucial for retailers to run high-impact search campaigns. This integration benefits retailers in the following ways:

  • Build optimized product feeds. Channel Intelligence works with retailers to refine product feeds -- ensuring that the feed is comprehensive, the data is organized, and product attributes are accurate.
  • Use improved feeds to dynamically create and update PLAs and text ads. Channel Intelligence feeds can power DoubleClick Search inventory-aware campaigns for automated campaign management. Using these optimized product feeds, DoubleClick Search can generate customized PLAs and text ads at scale, and keep them up-to-date based on changes to a retailer’s physical inventory.
  • Optimize in real time to maximize ROI. To further boost performance across these ads, DoubleClick Search bid strategies update bids up to 4 times a day, based on up-to-the-minute conversion information. This scale and speed allows retailers to respond to product inventory changes and market trends at the drop of a hat -- even during the busiest holiday shopping days.

Performics pilots solution for major retail client
Global leader Performics is one of the first agencies to take advantage of the integrated offering for one of their clients, a large department store retailer.

"We're really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, President US of Performics. “The integration is greater than the sum of its parts, and we feel that these combined technologies will give our clients a clear competitive edge in the marketplace."

Even more to come
To learn more, join us for a webinar on March 10th where we’ll cover the integration, as well as discuss the power of moving toward real-time for retail campaigns. Sign up for the webinar here http://goo.gl/cBlAcx


Our teams will also be attending eTail West coming up March 3 - 6. Come meet us during the pre-day panels and roundtables, hear us present a keynote on Day 3, or find us on the conference floor.

Cross-posted from the DoubleClick Search blog

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Google's Blink Easter Egg

Posted by muamar 0 comments
There's a new Google Easter Egg: search for [blink html] and the words "blink" and "html" will start to flash slowly. It also works for [blink tag] Google uses CSS3 animations to emulate the <blink> HTML element because it is no longer supported by modern browsers.

"The blink element is a non-standard presentational HTML element that indicates to a user agent (generally a web browser) that the page author intends the content of the element to blink (that is, alternate between being visible and invisible). Despite its initial popularity amongst home users in the 1990s, it has since fallen out of favor due to its overuse and the difficulty it presents in reading," explains Wikipedia.


{ via Search Engine Roundtable and Ilya Grigorik }




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Chrome's Classic New Tab Page, No Longer Available

Posted by muamar Friday, February 21, 2014 0 comments
Chrome 33 brings some bad news for those who dislike the updated new tab page.


Until now, you could disable the new interface in chrome://flags: the Instant Extended API flag allowed you to do that. In Chrome 33, the flag has been removed.

Enables the Instant Extended API which provides a deeper integration with your default search provider, including a renovated New Tab Page, extracting search query terms in the omnibox, a spruced-up omnibox dropdown and Instant previews of search results as you type in the omnibox

Google says that "there are no plans at the moment to provide a way built into Chrome to change the new tab page. You can find a number of alternative New Tabs in the Web Store".

There's a Chrome extension that redirects the new tab page to chrome://apps and shows the apps you've installed. You can also set the new tab page to an empty page or pick any other page.


To learn how to use the updated new tab page, check this Help Center article. Recently visited pages are in the Chrome menu, apps have a dedicated page you can find in the bookmarks bar, there's also an app launcher you can use.

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The New Google Maps Replaces the Classic Interface

Posted by muamar 0 comments
Last year, Google released a completely new Google Maps interface for desktop, but made it opt-in. Since then, the Google Maps team fixed bugs, improved performance and added some of the missing features (Pegman, My Location, short URLs, multi-point directions). The next step is obvious: the new Google Maps will become the default version.

"Over the coming weeks, the new Google Maps will make its way onto desktops around the world. Many of you have been previewing it since its debut last May, and thanks to your helpful feedback we're ready to make the new Maps even more widely available," informs Google.

The new Google Maps promised to bring an immersive experience, a personalized map that shows what's relevant and helps you make smarter decisions using recommendations from your Google+ circles. It's a simplified interface that's closer to the mobile UI. Google removed some of the features from the classic interface and focused on the basics: a map you're encouraged to explore, unified directions that show the best options, instant search, permalinks, panoramic images, Google Earth and Street View without plugins.


Classic Google Maps is still available: you can switch by clicking the "?" icon at the bottom of the page and selecting "Return to classic Google Maps". You'll see this message: "You have switched back to classic Google Maps for this session. Remember this choice for next time?". Click "Yes" to always go to the old interface when visiting Google Maps.


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YouTube Has a New Interface

Posted by muamar 0 comments
After many months of experiments, YouTube's new interface is finally available to everyone. The layout is center aligned, the header is sticky, the guide sidebar is now a "hamburger"-style menu that includes your playlists, subscriptions and more.

"YouTube now has a center-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you're spending almost half your YouTube time with. You can quickly flip between what's recommended and popular in 'What to Watch' like Postmodern Jukebox's Timber, and the latest from your subscribed channels like iamOTHER in 'My Subscriptions,' with both options now front and center. Click the guide icon to the right of the YouTube logo at any time to see your playlists, subscriptions and more."






You can also check some screenshots from YouTube's experiments: July, September, October, November.

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More love for playlists and a new look for YouTube

Posted by muamar Thursday, February 20, 2014 0 comments
The way you watch YouTube keeps changing, so we’re making a few tweaks to YouTube to keep up with you. Starting today you’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.

Like a playlist, watch it from anywhere

Want to quickly find your playlists or save Aloe Blacc’s favorite music videos playlist? Your guide now has all of the playlists that you created, as well as playlists from other channels you liked. If you make a playlist, you’ll also see a new page that makes editing easier. And if you’re looking for new playlists to check out from your favorite channels, check out the new playlist tab on a channel like this one from YouTube Nation.



We moved!

YouTube now has a center-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half your YouTube time with. You can quickly flip between what’s recommended and popular in “What to Watch” like Postmodern Jukebox’s Timber, and the latest from your subscribed channels like iamOTHER in “My Subscriptions,” with both options now front and center. Click the guide icon to the right of the YouTube logo at any time to see your playlists, subscriptions and more.


To learn more, please visit the Help Center.

Yining Zhao, Web Developer, recently watched “18 Great Books You Probably Haven't Read.”



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Google+ Auto Backup Installer Links

Posted by muamar Wednesday, February 19, 2014 0 comments
If you want to install the Google+ Auto Backup app for desktop without first installing Picasa, here are the direct links to the setup files:

Windows: https://dl.google.com/dl/edgedl/picasa/gpautobackup_setup.exe

Mac: https://dl.google.com/dl/edgedl/picasa/gpautobackup_setup.dmg


After installing the software in Windows, search for Auto Backup in the Start menu/screen, click "Google+ Auto Backup" and log in to your Google account.


"It's now easier than ever to back up all of your photos with Google+ Auto-backup, available with Picasa for Windows and Mac. Automatically sync photos from your desktop computer and any time that you connect a phone, camera or storage card to Google+," informs Google.

If you go to Google+ Photos, you might see this message and a download button: "Back up photos automatically from your computer. Automatically save your photos and videos online with Google+ Auto Backup. They'll be private to you until you choose to share them, and easy to get to from all your devices."


{ Thanks, Jérôme. }

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Quickly Enable Google SafeSearch

Posted by muamar 0 comments
If you want to temporarily turn on Google's SafeSearch, you can do that without opening the settings page. Just click the gear icon and select "turn on SafeSearch". When SafeSearch is enabled, you'll see a message next to gear button: "SafeSearch on". To disable it, click the same button and select "turn off SafeSearch".


"With SafeSearch, you can help prevent adult content from appearing in your search results. No filter is 100 percent accurate, but SafeSearch should help you avoid most of this type of material," explains Google.

If you're logged in, search settings are saved to your account and used for all devices. You can also go to the settings page and enable "Filter explicit results"

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Enable Data Compression Proxy in Chrome for Desktop

Posted by muamar 0 comments
Chrome's data compression proxy is only available for Android and iOS, but Jerzy Głowacki figured out a way to bring this feature to the desktop. Just install this extension and it enables the proxy. You can check the savings by visiting chrome://net-internals/#bandwidth and disable it by clicking the button from the toolbar.


"The extension sends all HTTP (but not HTTPS) traffic through Chrome Data Compression Proxy server, which uses SPDY protocol to speed up web browsing. Enabled state is indicated by a green icon. You can manually disable the proxy by clicking on the icon."

I've checked the code and it looks OK. It's also available here. Please note that this extension is not developed by Google, it's experimental and might not work properly for all sites.

{ Thanks, Jerzy. }

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Search by Size in Gmail

Posted by muamar 0 comments
Now you no longer need to remember search operators to filter Gmail results by size. Gmail's advanced search added a new option that lets you restrict results to messages larger or smaller than the specified size. Just click the arrow from the search box, pick "greater than" or "less than", enter the size, choose from "MB", "KB" or "Bytes" and click the search button. You can also add other filters.

"Ever wanted to find that wedding video your uncle shared as an attachment, or see which messages take up the most space in your mailbox? You can now search your emails by size in advanced search without having to memorize search operators like size: and larger:," informs Google.


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Shopping campaigns now available to all advertisers around the world

Posted by muamar Tuesday, February 18, 2014 0 comments

Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.

We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers.
  • "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product Manager, RKG

  • "Thanks to Shopping campaigns, our 8000+ product catalog is manageable now. The advanced competitive metrics, such as impression share and benchmark max. CPC, really help us manage bids efficiently." - Nick Carter, Director of Marketing & Sales, ValuePetSupplies

  • "The transition was very easy. We quickly created product groups for the top 25 brands and a ‘top sellers’ strategy and saw a 6% reduction in CPC and a 13% increase in conversion rate. The combined benefit of these two improvements alone has meant our CPA has reduced by 20% since we launched Shopping campaigns." - Rich Brown, Head of PPC, Farfetch

  • “Transitioning our customer AllesRahmen.de to the new Shopping campaigns was the best decision. They not only saved us time, but the additional information on benchmark CTRs and max CPCs also helped us to optimize the campaign efficiently, lowering our CPA by 88%.” - Melanie Lang, Head of SEA, Beyond Media

  • "Shopping campaigns definitely gave us more control over our bidding, helping us quadruple our click-through rate, reduce our cost-per-order by two-thirds, and increase our conversion rate by 88% year on year." - Shira Reineking, Head of Campaign Management Online Business, real, - 
Starting today, Shopping campaigns are now available to all advertisers around the world.

Based on feedback from early adopters, Shopping campaigns also now allow you to bulk edit your product groups at scale. API support and a bid simulator are coming soon. We’ll continue to build out support for Shopping campaigns, working closely with external agencies and search management platforms as well.

Learn how to get started with the help of a few resources:




Need additional assistance? We’re happy to help. Feel free to visit our Help Center or contact us.

Posted by Eric Tholomé, Director of Product Management, Google Shopping

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The YouTube 2014 Ad Blitz winners have been crowned!

Posted by muamar Friday, February 14, 2014 0 comments
While the Big Game champions may have been determined by the cleats on the field, the advertiser champions were chosen by you on YouTube.

You cast your votes for your favorite game day commercials on YouTube Ad Blitz 2014. After a week of intense competition, we crunched the numbers and are ready to name the victors.

Cheers to Budweiser on being voted the best Super Bowl Commercial on YouTube! "Puppy Love" won your hearts, and the title of YouTube Ad Blitz 2014 Champion.



Rounding out the top five spots on YouTube Ad Blitz 2014:

In second place, Coca-Cola reinforced unity with a multilingual rendition of "America the Beautiful."



Chrysler’s "America's Import" took third with Bob Dylan in a tribute to Detroit.



Fans pushed "Trust Your Power" from Duracell featuring the NFL’s Derrick Coleman to the number four spot.



And last, but certainly not least, Jaguar pulled in as number five with its cinematic "British Villains' Rendezvous."


Not only did these spots receive the most votes on YouTube, but they also attracted more than 101 million views combined.

Tune into the YouTube homepage today to check out the top five spots and get a recap of all Big Game ads on YouTube Ad Blitz.

Kariyushi Casper, Ad Blitz Interactive Project Manager, recently watched "Instant Reaction: Super Bowl XLVIII."



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Google+ Easter Egg for Valentine's Day

Posted by muamar 0 comments
Google+ has a special Easter Egg for Valentine's Day. Mr. Jingles, the Google+ mascot, transformed into a heart. You can find the animation in the Google+ notification box: in Google+ for desktop, Google+ mobile apps and most Google services.


Here's the animation that's displayed when you click the icon. This is the "retina" double-sized version:


"I <3 you, people of Google+! You've made me feel like your Valentine many times over," says Mr. Jingles.

You can also check the costumes for New Year's party, Christmas, Thanksgiving Day, Halloween, 15 years of Google and 2 years of Google+.

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Google's Timer is Back

Posted by muamar Thursday, February 13, 2014 0 comments
Remember the timer feature that was available for a few days last year and then quickly removed by Google? It's back now: it only works in the desktop Google search interface and it now has a full screen option. Right now, it seems to be an experimental feature.

Here are some examples of searches you can use: [set timer for 30 seconds], [set timer for 10 minutes and 10 seconds], [set timer for an hour and a half], [timer for 30 seconds], [timer 30 seconds], [timer 30 sec], [timer 23 hours 59 min 59 sec]. If you search for [set timer] or [timer], Google defaults to 5 minutes.


There's also a fullscreen mode:


Here's a video:


{ Thanks, Jonah. }

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Definite Articles in Google Translate

Posted by muamar 0 comments
This is pretty useful. When you translate a noun, Google Translate now shows the proper definite article. For example, when you translate "person" into Portuguese, Google displays multiple translations: "a pessoa", "o homem", "a mulher" and more. Google actually translates "the person".


When there are too many translations, Google collapses the list.


{ Thanks, Camilo. }

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My Location in the New Google Maps

Posted by muamar 0 comments
The new Google Maps for desktop brings back the "show my location" feature. Just click the button next to zoom in/out and Google Maps will show your location. You'll probably see a dialog that asks for your permission to send your location to Google.

"If you're unable to activate My Location, you may have previously denied permission for Google Maps to use your location. Or, your browser may have experienced an error in determining your location. To have My Location work, you must first grant permission then let Maps get your location," informs Google.


Google Maps URLs include more information: the name of a place, latitude, longitude.


In other related news, the new Google Maps will replace the classic Google Maps in the near future. Here's a message displayed by Google: "Search, navigate, and explore with the new Google Maps, coming to your desktop soon."


{ Thanks, Jérôme. }

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Google Search Debug Info

Posted by muamar Saturday, February 8, 2014 0 comments
Sometimes Google's files reveal internal information. Here's some debug info for Google Search: it looks like many search features are actually server-side plugins and Google measures the time taken to load them. There are plugins for social posts, knowledge panels, rich snippets, product ads, forum clusters, Gmail results, health results, hacked sites, hashtags, empty results, science links, Korea features and more. The debug information is provided by a Java plugin (JvmInfoPlugin).

Click the image to see a bigger version.


{ Thanks, Florian K. }

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YouTube Tests New Mobile Site UI

Posted by muamar 0 comments
YouTube tests a new interface of the mobile site. It's closer to the mobile app UI, it shows the description and the number of likes and dislikes, a red "subscribe" button and action buttons are placed below the video.


There are other changes: the new YouTube logo, the "hamburger" menu, bigger thumbnails, new font, gray background.


{ Thanks, Nedas. }

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$15 off 1-800-Flowers.com plus other Valentine's Day savings with Google Wallet

Posted by muamar Friday, February 7, 2014 0 comments

With only seven days until Valentine's Day, Google Wallet wants to help you make the day extra special. We've teamed up with top brands to bring you exciting deals when you shop on your mobile phone, saving you time and money on last-minute Valentine's Day gift shopping.

Google Wallet makes checkout a snap. No need to fill out long forms—you can make your purchases in as few as 2 clicks. Just look for the "Buy with Google" button on participating mobile sites and Android apps.

On-the-go savings for on-the-go shopping

From beautiful bouquets to fun getaways, our partners have special gifts for that special someone. For a limited time, get $15 off when you shop site-wide on 1-800-Flowers.com on your phone (mobile site only). Simply select the "Buy with Google" button at check out—the $15 discount will be automatically applied to your purchase. Enjoy this and other exclusive offers when you use the "Buy with Google" button, including:


1-800-FLOWERS

Get $15 off
Mobile site

EAT 24
Get $5 off your order
Android app

Travelocity
Get 20% off hotels
Android app

Ruelala

Android app

Ticket Liquidator

Mobile site

You can also speed through checkout on many other popular Android apps and mobile sites that have integrated with Google Wallet, including recent additions such as: Fanatics (Android app), HotelTonight (Android app), KAYAK (Android app), Parking Panda ($5 off on mobile site) and more!

All deals are available from February 7-14, 2014. Terms and conditions apply to all discounts—see here for more information.

To learn more about Google Wallet, please visit our website. For the latest updates, please subscribe to our +Page.

Happy Valentine's Day!


Posted by Sofia Buschmann, Product Marketing, Google Wallet




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More System Gmail Labels

Posted by muamar Saturday, February 1, 2014 0 comments
Back in 2007, I posted a list of shortcuts for system Gmail labels. For example, instead of searching for [issue in:inbox], you can use [issue label:^i.] or [issue l:^i]. Instead of searching for [receipt in:spam] or [receipt label:spam], you can use [receipt l:^s].

Mihai Parparita found other system labels and some of them don't have documented alternatives:

^g: muted conversations (just like is:muted or label:muted or label:mute)
^p: messages marked as phishing
^op: messages automatically marked as phishing by Gmail
^os: messages automatically marked as spam by Gmail
^vm: Google Voice voicemail messages (just like is:voicemail or label:voicemail)
^io_im: important messages (just like is:important)
^unsub: messages that include unsubscribing options. Gmail offers to unsubscribe on your behalf
^cff: messages from your Google+ circles (just like has:circle)
^p_esnotif: Google+ notifications

For example, you can find messages you've marked as spam by searching for [l:^s -l:^os] or [label:spam -l:^os]. From all the spam messages you exclude the messages automatically marked as spam by Gmail.


You can also restrict Gmail results to Google+ notifications: [Christmas l:^p_esnotif]. If you search for [l:^unsub] and mark a message as spam, Gmail will show this dialog and unsubscribe on your behalf if you click "unsubscribe and report spam". Use [l:^unsub -l:^p_esnotif] to exclude Google+ notifications.


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