A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization
Monday, February 24, 2014
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In an earlier blog post, we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale.Today we’re excited to announce that DoubleClick Search will...
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