Android KitKat

Posted by muamar Thursday, October 31, 2013 0 comments
Android KitKat is the first new major Android release since Jelly Bean 4.1. There are so many changes and new features that it's hard to list all of them. It's a release focused on optimizations, immersive interfaces and support for new hardware. There's also a new device that showcases the new features: Nexus 5.


RAM is always an important issue when it comes to mobile devices, especially if they run Android. High-end phones and tablets now have 2GB or 3GB of RAM, but many low-end devices only have 512MB of RAM and they still need to provide a decent experience. One of the main KitKat goals is to run well on devices with 512 MB of RAM. "Changes across the system improve memory management and reduce memory footprint. Core system processes are trimmed to use less heap, and they now more aggressively protect system memory from apps consuming large amounts of RAM."

Most US carriers block Google Wallet and Google wanted to address this. "Android 4.4 introduces new platform support for secure NFC-based transactions through Host Card Emulation (HCE), for payments, loyalty programs, card access, transit passes, and other custom services. With HCE, any app on an Android device can emulate an NFC smart card, letting users tap to initiate transactions with an app of their choice - no provisioned secure element (SE) in the device is needed." If this works properly, Google Wallet's adoption problems could be solved.

Android 4.4 introduces native support for printing. "Android apps can now print any type of content over Wi-Fi or cloud-hosted services such as Google Cloud Print. In print-enabled apps, users can discover available printers, change paper sizes, choose specific pages to print, and print almost any kind of document, image, or file."

There's also an API that does for file pickers what the sharing buttons do for sending data. When you want to select a file to open it in your favorite app, Android 4.4 can show an interface that lets you pick a file from both local sources and cloud storage services. "A new storage access framework makes it simple for users to browse and open documents, images, and other files across all of their their preferred document storage providers. A standard, easy-to-use UI lets users browse files and access recents in a consistent way across apps and providers."


Android KitKat focuses a lot on improving battery life. "With sensor batching, Android works with the device hardware to collect and deliver sensor events efficiently in batches, rather than individually as they are detected. This lets the device's application processor remain in a low-power idle state until batches are delivered." You can also listen to more music. "Audio tunneling can dramatically improve battery life for use-cases such as listening to music over a headset with the screen off. For example, with audio tunneling, Nexus 5 offers a total off-network audio playback time of up to 60 hours, an increase of over 50% over non-tunneled audio."

There's a completely new phone app that shows the people you call often. "You can also search for nearby places and businesses, your contacts, or people in your Google Apps domain. Whenever you get a call from a phone number not in your contacts, your phone will look for matches from businesses with a local listing on Google Maps."


The features of the Messages app have been added to the Hangouts app, which now allows you to send SMS and MMS, while also displaying the messages you receive. The main goal of Hangouts was to provide a unified communication service and it's almost there. Google Voice integration will probably have to wait until next year.


Immersive mode, fullscreen apps. You can call them however you like. For those who found Chrome's fullscreen mode useful, they're in for a treat: there's an upgraded version in Android KitKat. "The book you're reading, the game you're playing, or the movie you're watching — now all of these take center stage with the new immersive mode, which automatically hides everything except what you really want to see. Just swipe the edge of the screen to bring back your status bar and navigation buttons."


Android has a new animation framework for transitions, which was inspired by Apple's Keynote app. For an almost-immersive experience, apps can use new window styles to request translucent system bars. Android's icons from the system bars are white, they're no longer blue.


When you're playing music, Android shows full-screen album art on the lockscreen. You can also say "ok Google" to use Google Voice Search directly from the lockscreen. Google Now cards are one swipe away from the homescreen: just swipe to the right.

The Chrome engine powers the embedded WebViews used by apps, there's a screen recording utility and there's native support for DASH (adaptive streaming).

Android 4.4 brings support for IR blasters and two new Bluetooth profiles. "Bluetooth HID over GATT (HOGP) gives apps a low-latency link with low-power peripheral devices such as mice, joysticks, and keyboards. Bluetooth MAP lets your apps exchange messages with a nearby device, for example an automotive terminal for handsfree use or another mobile device." There's also support for composite sensors: step detector and step counter.

The first Android device that runs KitKat is Nexus 5, a 5-inch phone manufactured by LG. It's lighter and thinner than Nexus 4, even though it has a bigger Full HD display. With a powerful SoC (Snapdragon 800), an improved 8MP camera with optical image stabilization, dual-band WiFI a/b/g/n/ac, LTE and a new look and feel inspired by the new Nexus 7, Google's new phone is one of the best devices you can buy. "Nexus 5 is available today, unlocked and without a contract, on Google Play in the U.S., Canada, U.K., Australia, France, Germany, Spain, Italy, Japan and Korea (and coming soon to India), starting at $349," informs Google. You can choose between 4 versions: 16GB/32GB, white/black. The 32GB versions cost $399.


Here's a hands-on video:


Android 4.4 updates for Nexus 4, 7, 10 will be available in the coming weeks. Galaxy Nexus won't get the update because it "falls outside of the 18-month update window when Google and others traditionally update devices."

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With Google Play services 4.0, US Android developers can now try out Google Wallet Instant Buy API

Posted by muamar 0 comments

Cross-posted from the Android Developer Blog
Today we're launching a new release of Google Play services. Version 4.0 includes the Google Mobile Ads SDK, and offers improvements to geofencing, Google+, and Google Wallet Instant Buy APIs.

With over 97% of devices now running Android 2.3 (Gingerbread) or newer platform versions, we’re dropping support for Froyo from this release of the Google Play services SDK in order to make it possible to offer more powerful APIs in the future. That means you will not be able to utilize these new APIs on devices running Android 2.2 (Froyo).

We’re still in the process of rolling out to Android devices across the world, but you can already download the latest Google Play services SDK and start developing against the new APIs using the new Android 4.4 (KitKat) emulator.

Google Mobile Ads

If you’re using AdMob to monetize your apps, the new Google Mobile Ads SDK in Google Play services helps provide seamless improvements to your users. For example, bug fixes get pushed automatically to users without you having to do anything. Check out the post on the Google Ads Developer Blog for more details.

Maps and Location Based Services

The Maps and Geofencing APIs that launched in Google Play services 3.1 have been updated to improve overall battery efficiency and responsiveness.

You can save power by requesting larger latency values for notifications alerting your app to users entering or exiting geofences, or request that entry alerts are sent only after a user stays within a geofence for a specified period of time. Setting generous dwell times helps to eliminate unwanted notifications when a user passes near a geofence or their location is seen to move across a boundary.

The Maps API enhances map customization features, letting you specify marker opacity, fade-in effects, and visibility of 3D buildings. It’s also now possible to change ground overlay images.

Google+ and Google Wallet Instant Buy

Apps that are enabled with Google+ Sign-In will be updated with a simplified sign-in consent dialog. Google Wallet Instant Buy APIs are now available to everyone to try out within a sandbox, with a simplified API that streamlines the buy-flow and reduces integration time.

Google Wallet Instant Buy also includes new Wallet Objects, which means you can award loyalty points to a user's saved rewards program ID for each applicable Google Wallet Instant Buy purchase.

New user control over advertising identifier

To give users better controls and to provide you with a simple, standard system to continue to monetize your apps, this update contains a new, anonymous identifier for advertising purposes (to be used in place of Android ID). Google Settings now includes user controls that enable users to reset this identifier, or opt out of interest-based ads for Google Play apps.

More About Google Play Services

To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site.



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Google Community Translation

Posted by muamar Wednesday, October 30, 2013 0 comments
You might remember "Google in Your Language", the Google feature that allowed you to translate Google services. It was a great way to help Google support new languages, but you could also use it to find new Google features.

It looks like the translation console will be back. There's a Google Community Translation page that links to a Chrome extension which is not available.


I searched for the extension ID and found a Chrome log with information about the extension: "Tool for providing translations and corrections for Google products". The name of the extension is "Google in Your Language".


{ Thanks, Florian K. }

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New Features in Google+ for Android

Posted by muamar 0 comments
Mobile apps for social services are strange. Until now, the Google+ mobile app didn't allow you to copy the text of a post. You had to get the URL of the post, open the browser and copy the text there. I thought this must be a bug until I checked the Facebook app and noticed that you can't copy text.

The latest version of the Google+ app for Android lets you copy the text of a post, copy comments, quickly reply to comments, translate posts and comments.




While the new features are useful, I don't see why you can't select some of the text and copy it. The Google+ app still doesn't support sharing intents. I assume that apps like Google+ and Facebook want to force users to stick to their own sharing features.

The Google+ app actually supports sharing intents, but only for your photos. The sharing interface looks different and it includes Google+ options. Google+ Photos has a new icon, it's now called "Photos", it includes photos and videos stored on your device, an Auto-Awesome section and is poised to replace the standard Android Gallery.


There's also an updated notification sidebar that shows the notifications you've read in a new section: "previously read". The interface is cleaner, but it's more difficult to hide the sidebar.

If you can't update to the new Google+ version, blame staged rollouts and download the APK file from here.

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Thundermist Lures is your October partner On The Rise

Posted by muamar 0 comments
Congratulations to the team over at Thundermist Lures, our featured “On The Rise” partner for this month. Their channel and several of their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.

Thundermist Lure Company’s team of professional anglers--Claudio, Ivo, and Phil--have been fishing for more than 40 years. Their combined wealth of knowledge makes them expert guides when it comes to fishing tackle and methods, not to mention fishing for different types of fish and in different types of water. Whether you’re new to the sport or you’re out there winning tournaments every weekend, the team’s weekly videos are bound to entertain and educate. So why not check out a few of their videos? You can see how they reel ‘em in with the Viper Spoon or learn some secrets and tips about catching catfish. Of course, you may want to start with figuring out the best fishing rod for your next catch before you hit the open water.

 

Here are a few words from Ivo, the host of “Thundermist Fishing Tips:”

We love sharing knowledge and different fishing tips/techniques with you on a regular basis. Spending quality time with family and friends on the water fishing is one of our favorite pastimes and we've been doing just that on YouTube since 2007. We are finding that more and more people are writing in with questions, as they want to spend more time enjoying our great outdoors and the sport of fishing. Thanks to all your positive feedback and support over the years, our YouTube channel continues to grow. [Being featured as YouTube’s On The Rise partner] is an honor that we would like to jointly share with you as we equally deserve such recognition. Thank you and as always, until next time, good luck and good fishing.

If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Baby LED light suit halloween costume preview.”



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Custom Google+ URLs

Posted by muamar Tuesday, October 29, 2013 0 comments
Until now, vanity Google+ URLs were only for popular business, famous people, Google employees and some other special users. Now anyone can get a custom URL and replace the long Google+ URL with something more memorable. Unfortunately, you don't get to choose the URL: you can only pick from Google's preapproved URLs.

"If you meet the eligibility requirements, you can get a custom URL for your Google+ account or page. This means you can choose one of the custom URLs Google preassigns to your Google+ profile or page. Depending on the preassigned custom URL, you may also need to add a few letters or numbers to make it unique to you," explains Google.

For profiles, you need 10 or more followers, an account that is 30 days old or more and a profile photo. For pages, you need to link your page with your site or use Google+ Local and verify your local business.

Pages get Google+ URLs that are based on the site's URL. I got google.com/+GooglesystemBlogspot, but I haven't enabled it. Maybe Google will provide more options in the future.


"Once you meet the eligibility criteria, just visit your profile or page to begin the claiming process. If you don't see the option yet, don't worry: we're expanding availability throughout the week, and you'll see the in-product notice as soon as your custom URL is ready," informs Google's Otavio Silva.

{ Thanks, Tolis Nubis. }

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540 Million Google+ Users, 300 Million Core Users

Posted by muamar 0 comments

Google+ continues to grow and the growth rate is impressive, according to Google's stats. Back in December, Google announced that "235 million [people] are active across Google (+1'ing apps in Google Play, hanging out in Gmail, connecting with friends in Search), and 135 million are active in just the stream." Now Google says that 540 million people are active across Google each month and 300 million people are active in the Google+ stream.

The number of Google+ users doubled in less than a year. Even if you use the conservative stream data and conclude that Google+ only has 300 million active users, that's still a lot. No other social network had so many users in 2 years and a half. Sure, Facebook has more than one billion active users, but the service got to 100 million users in 4 years.

Google has more than 1 billion users, so that's the upper boundary for Google+. It's unlikely that all the Google users will join Google+ and actively use it, but most of them will. Google+ is integrated with so many Google services and the YouTube integration will bring a lot more Google+ users. Google+ is now at the heart of Google's photo service, messaging service, local search and it will soon power core features of the most popular video sharing service.

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Auto Awesome Action, Eraser and Movie

Posted by muamar 0 comments
Auto Awesome is a collection of features that create new images which use the photos you upload: panoramas, animations, HDR, better group photos. They're created automatically and Google now even sends notifications when they're ready.

There are 3 new Auto Awesome features: 2 of them are only for photos (action, eraser) and the third one is for both photos and videos.

Action is great for action photos. "Take a series of photos of someone moving (dancing, running, jumping) and Auto Awesome will merge them together into one action shot where you can see the full range of movements in a single image, capturing the movement in one captivating still."

Google combines these 6 photos:


and creates this awesome visual effect:


Eraser is useful when you want to remove people from photos. "If you take a sequence of 3 or more photos in front of a structure or landmark with movement in the background, Eraser will give you a photo with all the moving objects removed. It's helpful for those situations when you're trying to get a great shot of a landmark or other crowded place, but want to avoid including all of the people in the background of your photo."

These photos aren't great:


but they can be combined to get this:


Auto Awesome Movie is a bit like HTC Zoe, but it's a lot more advanced. In fact, it's the only Auto Awesome feature that lets you customize the result and the only feature you can trigger manually. Google creates a video that combines some of the videos and photos you uploaded, processes the videos, adds image stabilization and picks some appropriate music. "You can create Auto Awesome movies from the Google Photos app for Android, which are short films created automatically by editing together the videos and photos you capture around an experience. Choose the photos and videos you wish to make into an Auto Awesome movie, and let Google do the rest. You can change the theme, style, background music, or even remove, shorten, or re-order scenes. After your movie is created, you can choose to share or save it. Auto Awesome movies are currently only available for some devices running Android 4.3 and up, including the Nexus 4, Nexus 7, Nexus 10, and HTC One."


Auto Awesome shows that advanced features don't need complicated interfaces. It also shows the power of the cloud: Google+ Photos finds your best photos, enhances your photos, it lets you search your photos and it even creates new ones. All of this without buying expensive photo editors and learning how to use them.

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Google+ Photo Search Detects More Than 1,000 Objects

Posted by muamar 0 comments
Back in May, Google announced an impressive search feature that allows to find photos even if they don't include any useful metadata. "To make computers do the hard work for you, we've also begun using computer vision and machine learning to help recognize more general concepts in your photos such as sunsets, food and flowers." Here are more details: "This is powered by computer vision and machine learning technology, which uses the visual content of an image to generate searchable tags for photos combined with other sources like text tags and EXIF metadata to enable search across thousands of concepts like a flower, food, car, jet ski, or turtle."

Now Google announced that it detects more than 1,000 objects. It may not seem like a lot, but it's extremely difficult to detect objects algorithmically and do this with enough precision. Distinguishing between so many objects makes this task even more difficult. Google can now detect labradors and snowmen, tulips and umbrellas, laptops and shoes.



Google's announcement is strange because a Google post from June mentioned that the classifier already detected 1,100 classes of objects:

We came up with a set of about 2000 visual classes based on the most popular labels on Google+ Photos and which also seemed to have a visual component, that a human could recognize visually. In contrast, the ImageNet competition has 1000 classes. As in ImageNet, the classes were not text strings, but are entities, in our case we use Freebase entities which form the basis of the Knowledge Graph used in Google search. An entity is a way to uniquely identify something in a language-independent way. In English when we encounter the word 'jaguar', it is hard to determine if it represents the animal or the car manufacturer. Entities assign a unique ID to each, removing that ambiguity, in this case '/m/0449p' for the former and '/m/012x34' for the latter. In order to train better classifiers we used more training images per class than ImageNet, 5000 versus 1000. Since we wanted to provide only high precision labels, we also refined the classes from our initial set of 2000 to the most precise 1100 classes for our launch.

I'm not sure if there's some improvement I'm missing. It's likely that the search results are better, but the number of objects has not increased.


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Yahoo Image Search's Fullscreen Slideshow

Posted by muamar Sunday, October 27, 2013 0 comments
One of the features I've always wanted to see in Google Image Search is slideshows. Google lets you quickly go to the next image result using the right arrow shortcut, but a slideshow button would make things even easier. Picasa Web search used to have this feature. I know that webmasters will say that this wastes their bandwidth, so let's get past this.

It turns out that Yahoo already has this feature. Yahoo's search results are powered by Microsoft Bing, but Yahoo has its own UI and it does a pretty good job. Yahoo uses the same infinite scrolling interface (Google borrowed it from Bing), but things look different once you click a search result. Images occupy the entire page and you can click the small "play" button at the bottom of the page to start a slideshow or just use the "p" keyboard shortcut. There are some cool zoom effects for big images and, if you use a browser that supports the HTML5 fullscreen API (Chrome/Firefox for desktop and Android, Safari for desktop), you can click the "view fullscreen" button at the top of the page and only see the images. You may want to restrict the results to large images.



Yahoo has a similar interface for the mobile search engine and it looks more like the old Google Image Search for mobile. The new Google interface has some benefits if you don't want to see all the results sequentially, but the old UI placed more emphasis on the images. The nice thing is that Yahoo has the slideshow button in the mobile interface, as well.


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Google Takeout's New Interface

Posted by muamar 0 comments
A few weeks ago, Google updated the Takeout interface and it's now much easier to download all your data. The service supports 17 products: Google Drive, YouTube, Blogger, Google+ Photos, Contacts, Hangouts, Location History and more.

When you click "create an archive", Google selects all the products that are available and shows the size of the ZIP archive you can download. Archives larger than 2GB will be split into multiple ZIP files. You can switch to .TGZ (.tar.gz) or .TBZ (.tar.bz2) tarball files, but you need a software like 7-zip to open them if you use Windows.


By default, all the products are selected. You can click "select all" and check the data you want to download. Click each product to find more about the data you download, change the format and sometimes even filter the data.


For example, you can download Drive files from certain folders and change the export formats. You can export contacts and Google+ circles as CSV, HTML or vCard and select the blogs and photo albums you want to download.


After creating an archive, you'll get an email when it's ready for download and the link will be available for a week. You can find all your archives in the "my archive" section.

"Remember, your data is important! Do not download archives on public computers. It's important that you have control over your data. If you have decided to take your data elsewhere, please research the data export policies of your destination. Otherwise, if you ever want the leave the service, you may have to leave important stuff like your photos behind," informs Google.


Update: Takeout doesn't work that well. I created 3 archives (zip, tar.gz, tar.bz2) for all the supported Google services and 2 of the archives failed at 100%. The only archive I could download included a 100 KB errors.html with a long list of files that couldn't be downloaded (most of them were Drive files Google+ posts).

"We tried our best to get your archive 100% right, but ran into a few problems as we were putting it together. Instead of canceling the entire archive, we've created this list of items that weren't properly included. Click any of the names to be taken directly to the item in question, and you can download it from there," informs the page.


I also noticed that not all my YouTube videos were downloaded. For some of them, YouTube downloaded HTML pages which mention that they were matched by the Content ID system. "Because someone else has claimed the copyright on some, or all, of your video YouTube has a policy of not allowing this video to be exported." It's probably because I used YouTube's "add music" feature.


{ Thanks, Florian K. }

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Google WiFi Passport

Posted by muamar Saturday, October 26, 2013 0 comments

Google found a new way to get people online: a service called WiFi Passport that's currently tested in Jakarta (Indonesia) and allows people to connect to Wi-Fi hotspots for free or at affordable rates.

"WiFi Passport powered by Google is a fast, easy and affordable way to get online when you're out and about in Jakarta. To use it, just get a voucher, sign into your Google account, enter the code then head to the nearest participating hotspot. It's exclusively available for Android users and works across official Android smartphones and tablets running version 2.2 (Froyo) and above."


"After connecting, you'll be online for the next 24 hours so long as you're in a hotspot. You can use up to 3GB of video, music, photos and other content in a single day – or 7GB over seven days and 10GB over 30 days. With hotspots around the city, you can connect with buddies, watch the big matches, or stay in touch with the office all day long."


There's a free voucher that lets you use WiFi passport for 10 days and there are vouchers that cost $1.82 and $4.55 for 20 and 50 days of use. Here's the Android app that lets you add Wi-Fi time.

{ Thanks, Florian K. }

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YouTube Drops Support for 1080p Streams in the Regular HTML5 Player

Posted by muamar 0 comments
I've mentioned in the previous post about Media Source Extensions and YouTube's HTML5 player. For now, only Chrome, Opera and IE11 for Windows 8 support Media Source Extensions. If you're using Firefox, Safari or an old version of IE, you're out of luck.

Why is this important? YouTube switched to adaptive streams in the Flash player and now does the same thing for the HTML5 player, but this requires Media Source Extensions. The adaptive DASH player uses separate chunked streams for audio and video, so that YouTube can switch the stream to a lower or higher bit rate, depending on the network bandwidth.

A few days ago, YouTube removed the non-DASH streams for 480p and 1080p. This means that you'll no longer be able to watch 1080p videos in YouTube's HTML5 player if you use Firefox or Safari. Here's an example of video that includes the 480p and 1080p options in the Flash player and the DASH HTML5 player, but not the regular HTML5 player.

Firefox screenshot:


Chrome screenshot:


This change affects desktop browsers and mobile browsers, third-party mobile YouTube players, as well as the apps and extensions that download YouTube videos and break YouTube's terms of use. You're not affected if you use the Flash player, the HTML5 player in Chrome, Opera and IE11 or YouTube's mobile apps.

Maybe this was one of the reasons why YouTube decided to make the video quality drop-down less visible.

Update: Mozilla plans to add support for Media Source Extensions. "Timeline wise we are hoping to support enough of the spec to support the YouTube production player by the end of the year but will need to collaborate with YouTube to ensure that we're focusing on the right things."

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YouTube Shows if Your Browser Supports Media Source Extensions

Posted by muamar 0 comments
YouTube has recently updated the HTML5 player's page and now shows if your browser supports Media Source Extensions for H.264 or WebM VP9. I loaded the page in various browsers and Chrome is the only browser that supports both containers and Media Source Extensions. Internet Explorer 11 also supports Media Source Extensions, but you need to install a Google software to play WebM videos in IE.


The W3C draft explains that this "extends HTMLMediaElement to allow JavaScript to generate media streams for playback. Allowing JavaScript to generate streams facilitates a variety of use cases like adaptive streaming and time shifting live streams."

If your browser supports Media Source Extensions, YouTube's HTML5 player can use the adaptive streaming feature that's already available in the Flash player. You can also right-click the player, select "stats for nerds" and see if you can find "DASH: yes" - this means that YouTube uses adaptive streaming, slices videos and only loads the slices when they are needed. Here's a screenshot from IE11 in Windows 8.1:


"IE11 introduces support for MPEG-DASH media streaming through HTML5 Media Source Extensions (MSE). MSE extends the video and audio elements that you can dynamically change for a media stream without using plug-ins. This gives you such things as adaptive media streaming, live streaming, splicing videos, and video editing. This feature is not supported in IE11 on Windows 7," informs Microsoft.

With the introduction of Media Source Extensions and Encrypted Media Extensions, sites like Netflix or Hulu can switch to HTML5 players and no longer rely on plug-ins or separate apps. The downside for users is that it will no longer be easy to download videos from HTML5 players, since the DRM code will generate streams dynamically.

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Google Tests Image Ads for Top Search Results

Posted by muamar Friday, October 25, 2013 0 comments
Back in 2010, Google launched a feature that allowed local businesses to add yellow markers to the map and promote their websites. Tags were actually ads that were placed inside local search results. It was a weird way to mix organic search results with ads and this feature was discontinued in 2011.

Now Google tests a similar feature for web search results. Instead of adding links and markers, advertisers can add huge banners above their search listings, but only for navigational searches. "The banners allow brands to take over the ad space on branded search queries and essentially present a branded search results experience," reports Search Engine Land. "The team at Synrgy has learned from a source at Google that the brand image experiment is live with about 30 advertisers, including Crate & Barrel and Virgin America. The test is showing for less than 5 percent of search queries," mentions Barry Schwartz. Basically, instead of displaying ads for competitors, Google shows a huge banner for the top search result.


"We're currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries. Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads, Product Listing Ads and Image Extensions," explained Google.

Well, that's not exactly true. The images are added to the search results, not to the search ads. Even though the top search result and the corresponding sitelinks are grouped with the image ad and the entire section is labeled "sponsored", this is actually the top search result.

The truth is that Google has continually added features from the organic search results to the search ads and Google has also started to mix search results with ads. For example, Google Shopping results are now ads, since companies need to pay to be included in the list of results. Booking links from flights search and hotel search are sponsored links.






For some searches, Google shows so many ads that you have to scroll to find some actual search results. Here's a screenshot of a Google search page for [tablet]: I highlighted the only organic result you can see without scrolling down. The Chrome window was resized to 1063x890, so there's enough vertical space. Most laptops sold today have lower resolutions: most likely, 1366x768.


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Google Maps Easter Egg for Philadelphia

Posted by muamar Thursday, October 24, 2013 0 comments
Here's a cool Easter Egg: search for Philadelphia, click the map thumbnail from the right sidebar and notice that your query is replaced by "city of brotherly love", one of the nicknames of the city. "Popular nicknames for Philadelphia are Philly and The City of Brotherly Love, the latter of which comes from the literal meaning of the city's name in Greek," informs Wikipedia.



{ Thanks, Emanuele. }

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